Social Media Advertising

One of the best ways to sell a product in today’s marketplace is online. Companies like Amazon have pioneered online shopping with multiple other stores following suit. The next step in this progression is for a company to better harness online advertising. Social media can add brand or product recognition when the target market sees something repetitively on their Facebook feed or Twitter account. The key is to make the advertisement reach the right audience. Finding the right demographics and psychographics of a potential customer comes first, followed by finding when and how to send the message.

Once these tasks are complete, the next benefit of social media occurs: trust. If one or more people in the market share what they like or mention it to others, a customer will be reminded and inspired to buy based on peer opinion. This level of attention carries the most weight because a company is not involved in any way.

An additional tip of great importance is to make sure the item being sold looks good online. Product photography makes use of professional photographers who best know how to adjust lighting in order to make the product have the best appearance. Attention spans are very short so with only one opportunity to impress a member or your audience, the photo must be good.  Go to Zone Ten’s website to learn more.

The Importance of ACT and SAT Testing

Mackler Associates is encouraging students and parents to enroll in ACT and SAT preparation before the end of the 2017 testing circuit. Many colleges accept applications through Spring of 2018, making now the best time to register for either the ACT and SAT, depending on your desired school. The college admissions process is placing more weight on test scores so it is more important than ever to seek out test preparation and tutoring services like Mackler Associates.

Top universities receive more applications than they can read and they accept less than one in five applicants.   Elite universities accept even fewer. With highly academic applicant pools, colleges rely on ACT and SAT scores to determine which students will be most likely to succeed on their campus. Mackler Associates has designed programs that provide elite test preparation services.  This assistance is guaranteed to help students improve their test scores and get them accepted to the university of their choice.

Mackler Associates offers students one-on-one ACT test prep in St. Louis with instructors who have the ability to identify different learning styles and translate them into straightforward, manageable lessons. Mackler customizes lessons according to student strengths and weaknesses.  They focus on the needs of the individual students and achieve success.